Aesthetic vs. Texture – Part Two: Get Laid (A Love Story)

Target demographic: uninspired port city. Uninterested. Filled to the brim with kids who are oblivious, regardless of how readily available information is via the online revolution, to any progression music has made since the early nineties. Guys. New York and LA say dancing is cool again. Why the angry faces? They look like hipsters. But why don't they know who No Age is? Oh yeah. They're too busy going to the beach, being beautiful, getting laid. So maybe a moniker of "Avant Godard" is a little too ambitious. Camp is necessary here, and we'd want to be tongue-and-cheek too. We'd want to know our music well, and our art. Know where our allegiance in the perception of beauty lies. We should know exactly the aesthetic we'd like to portray. But nobody likes to feel dumb... or the French. So maybe we'll save that one for later in my imaginary career. Regardless, they'll need a theme looming overhead as they walk into a club filled with a few musicians they may have seen around. Some of which, they didn't have the slightest whether they were even musicians in the first place. Something all the kids can get behind, but with enough thought and wit to deter any naysayers. Well, now that I think of it, they probably wouldn't come to a second show, so problem solved. No use in making commotion, if nobody joins in. A rose, by any other name, could still draw blood from the unexpecting.

What's in a name?

Introduced with provocative band names such as "You Say Party! We Say Die!" or "Super Furry Animals", some could find themselves investing interest before experiencing anything remotely tangible beyond their respective, ridiculous labels.

And what's in a name, anyhow? In this case, exactly what you wished for.

Regarding the former, you're rewarded with an anti-party...party band, complete with music the musical status quo may find a bit too alienating for any party movement beyond a courageous and awkward bob up and down, minimal instrumentation (guitar vocals, drums, roxichord...), and production so self-forgiving that it brings a couple of new meanings to lo-fi.

It's rock, kids. And they want to sing about relationships and love and fun and all that too, but with music that sounds as if it would enjoy murdering all of the above. Texture thick with irony, double the exclamation, and triple the charm. "He!She!You!Me!They!We!Us!OK!"

Hmm… Super Furry Animals… I’m imagining these guys do the drugs. Is it psych rock? Why yes, as a matter of fact, they are completely out of their minds. But their name is cute. Well, my good man, they also have a tendency to be pop worthy. Pretty ballsy… naming your band that. Ballsy, indeed. You need look no further than Gruff Rhys’ heavy Welsh accent singing (yelling, declaring) the band name enthusiastically during the super very happy, bubblegum club of "Wherever I Lay My Phone Is My Home.” His fearless deliverance following the likes of Björk, where their conviction in their craft help you not only to disregard but also to encourage anything lost in translation.

"I want them to want to not like it, but eventually like it and not know why."

My accomplish in dead-end-music-scene-Alamo-stand nods. We could bother them with annoyingly obscure references like Tussle, Holy Fuck, No Age, Elvin Jones... or we could make fun of them, ourselves, our restless town, our fleeting lives, and our flighty "profession" at the same time. Hell, as long as fun is made. What could possibly go wrong? I'm staring this town down with a veteran's grin, just as I would someone who'd remind me of a girl I used to know. I've seen that smile before. I know where that smile leads. And I've seen those eyes before. And they're too busy for me. I'm sure we could have fun, though. Maybe that was the point.

Let's see how far we get on the way to nowhere. Introducing Get Laid (A Love Story).